October the 13th 2022 saw 97 participants attend the USA Rice Day held at the U.S. Embassy in London. 2022 marks 20 years that USA Rice has been actively marketing all of its rice varieties in the UK, and then as now, the UK remains an important market for USA Rice. Over the past 20 years we have seen many developments in the UK rice market, and our challenge throughout this time has been both to address and anticipate customer needs and trends to ensure that USA remains an important origin of choice for rice in the UK, now and long into the future.
During the day, presentations were made highlighting the availability of high-quality U.S. origin rice and its different varieties. During the event participants were able to share information and ideas, listen to inspiring demonstrations about U.S. rice varieties available in the UK and how to increase USA rice usage in a wide variety of products.
Key speakers on the day included
Matthew Palmer, Deputy Chief of Mission, US Embassy
Cynthia Guven, Agricultural Counselor, US Embassy
Betsy Ward, President and CEO, USA Rice
Eszter Somogyi, Director, Europe, Middle East and Africa, USA Rice
Peter Meadows, Founder, The Garden Marketing and PR
Elizabeth Carranza, Director of Trade & Technical Affairs, California Wild Rice Advisory Board
Beth Nelson, President, Minnesota Cultivated Wild Rice Council
Nathan Ward, Business Unit Director, Kantar
Peter Sidwell, Chef
Mark Holt, Chairman Europe, Middle East and Africa Promotion and Trade Policy Subcommittees, USA Rice
Our rice varieties – by Peter Sidwell, writer and TV Chef
We would like to thank everyone that attended for their support in helping establish USA rice as a key player in the UK since 2002 and look forward to a positive future.